eBay德國站點刊登新規則–Attribute Mandate–有助提升刊登曝光率、GMV轉化率

繼eBay英國站點,eBay德國站點即將實施Attribute Mandate的刊登規則,提升系統搜索的匹配表現,使買家更易找到所需物品。


2019年10月8日開始,eBay德國站點要求30個物品類別中所有新刊登或修訂刊登填寫幾個最常用的物品詳情,要求明細如下:


Category

Category ID

Aspect 1

Aspect 2

Aspect 3

Aspect 4

Boots

11498

Style

Color

Upper material

N/A

Sandals & Beach Shoes

11504

Brand

Color

Style

N/A

Slippers

11505

Brand

Color

N/A

N/A

Underwear

11507

Brand

Color

Style

N/A

Slippers

11632

Brand

Color

N/A

N/A

Swimwear

15690

Brand

Color

Style

N/A

Trainers

15709

Brand

Color

N/A

N/A

Casual Shoes

24087

Brand

Color

Upper material

N/A

Wristwatches

31387

Brand

Gender

N/A

N/A

Flats

45333

Style

Color

Upper material

N/A

Formal Shoes

53120

Brand

Color

Upper material

N/A

Top & Shirts

53159

Sleeve length

N/A

N/A

N/A

Boots

53557

Brand

Color

Upper material

Heel height

Heels

55793

Brand

Color

Heel height

N/A

Coats & Jackets

57988

Outer shell material

N/A

N/A

N/A

Trousers

57989

Size type

N/A

N/A

N/A

Casual Shirts & Tops

57990

Brand

Color

Sleeve Type

N/A

Formal Shirts

57991

Color

Brand

Fit

N/A

Sandals

62107

Brand

Upper material

Color

N/A

Nightwear

63855

Style

Material

N/A

N/A

Coats, Jackets & Waistcoats

63862

Outer shell material

N/A

N/A

N/A

Swimwear

63867

Brand

Color

Style


Hoodies & Swearshirts

155183

Style

N/A

N/A

N/A

Activewear Bottoms

185075

Brand

Color

N/A

N/A

Activewear Tops

185076

Brand

Color

Size

N/A

Activewear Jackets

185702

Brand

Color

Size

N/A

Tracksuits & Sets

185708

Brand

Color

Size

N/A

Trainers

95672

Brand

Color

N/A

N/A

Polos

185101

Brand

N/A

N/A

N/A

Lingerie & Nightwear

63853

45909

11522

11530

63855

63854

163586

11521

11532

15746

163593

4844

Brand

Color

 N/A

N/A


以eBay大中華區賣家裙子刊登分析為例,相關合規刊登比不合規刊登的曝光率及GMV轉化率顯著為高–附完整準確物品詳情的刊登,其曝光率比沒有完整準確物品詳情的刊高約2 – 6倍,並相關GMV轉化率高約3 – 12倍。




為協助買家有效利用物品詳情以提升刊登的曝光率及GMV轉化率,eBay會不定期推出各式物品詳情的填寫指南,如較早前的女裝裙子長度(dresses length)預設值參考和靴子風格(boots style)解析(見截圖)等,請大家多多關注哦!


裙子長度預設值參考:


靴子風格解析: